Ethanol-Biofuels BP Tries to Clean Up Its Image
| BP Tries to Clean Up Its Image |
| Written by Miranda Marquit | |||
BP (BP) is not particularly popular in Alaska right now. As the main Big Oil company with interest in the Prudhoe Bay, the largest oil field in the U.S., it is vital that BP clean up its image. A series of partial closures (including one due to a massive pipeline leak last year), and other issues have been marring BP's reputation. Not only are image problems looming for BP, but other issues could also arise. Oil taxes may go up in Alaska, and BP is joining Exxon (XOM) and ConocoPhillips (COP) to discourage a natural gas pipeline suggested by popular Alaska governor Sarah Palin.
Photo:bear69designs, Creative Commons, Flickr The company is hoping that its latest image campaign, one of its biggest in the last several years, will help boost BP in terms of goodwill, ultimately helping the bottom line. The Anchorage Daily News reports on what cutting back on image campaigns has done to Big Oil in general:
With second-quarter earnings seasons on their way, building goodwill may not seem like a major priority. After all, earnings for Big Oil are expected to be solid. However, having a better image will probably be of benefit down the road as rising gas prices and foreign oil dependence move toward center stage.
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